Sai Sankoh · Resort 2019
Lusting
Havana
An advertising campaign in eight chapters
Chapter One
Home
Havana Awaits
She lands with a single bag and an uncalculated plan. The city breathes heat and colour. She breathes it back.
✦
Chapter Two
The Breakdown
Sometimes a girl just needs to be rescued
The car stalls on a cobbled street at noon. She doesn't panic. She leans against the door, silk kaftan pooling in the heat, and waits. The city sends exactly who she needs.
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Chapter Three
To Market
Tasting Havana
Colour, sound, the smell of something frying. She moves through the market like she belongs there — because she does. Every woman belongs everywhere she is bold enough to enter.
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Chapter Four
To Lust,
To Lust,
To Life
Cheers
The glass rises. Eyes meet across the room. She is not waiting to be noticed — she is deciding who is worth noticing. This is what it feels like to be fully, unapologetically alive.
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Chapter Five
Two Can Play
Two Can Play
That Game
The tension rises
She knows the rules. She wrote some of them. She is not competing — she is simply reminding everyone in the room what competing looks like.
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Chapter Six
The Cafe
I take my coffee black
No sugar. No milk. No apologies. She sits alone at a corner table and the whole room reorganises itself around her.
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Chapter Seven
Lusting
Lusting
Havana
Physical Attraction
The city pulls at something ancient in her. She is not falling in love with a place. She is remembering herself inside it.
✦
Chapter Eight
Goodnight
Goodnight
Havana
Until next time…
She leaves the way she arrived — unhurried, undiminished. The city will hold the memory of her. She will carry the city like a dress she hasn't worn yet.
About the Lusting Havana campaign
Lusting Havana is the Sai Sankoh Resort 2019 campaign, shot on location in Cuba and told in eight chapters. One woman, one suitcase, a city of heat and colour, and a wardrobe built to be noticed from the market to the midnight cafe. It is the clearest picture of who Sai Sankoh dresses: the woman who arrives, not the one who waits to be seen.
The pieces in the film are the same goddess kaftans, shirt dresses, and bold prints the house is known for, cut to flatter every body in sizes 0 to 24 and made to photograph the way Havana deserves. Many of the silhouettes you see here are still available, and the prints have carried into every collection since.
Shop the Havana look
Bring the campaign home. Start with the goddess kaftans she wore from the market to dinner, the dresses for the evenings, or the latest new arrivals. Dreaming of your own Havana? See what to wear in Cabo and Tulum for more sun-soaked resort guides.
From Sai Sankoh, the Black-owned resort wear house named Best Resortwear by D Magazine and worn by Beyoncé, Iman and Tamron Hall.