What to Wear in St. Tropez
For the woman at the beach club
What to wear in St. Tropez, from the Old Port to Pampelonne beach clubs to sunset dinners. Kaftans and dresses that get you noticed. Free U.S. standard shipping on orders over $500.
Pack for the compliments, not just the suitcase. Here is what to wear for every part of your St. Tropez vacation.
St. Tropez is glamorous, sun-soaked, and never in a hurry. You want pieces that read polished the moment you step onto the port and still let you move from lunch to boat to dinner without changing.
The Khaleesi
The Khaleesi print was made for the woman who arrives unhurried, stays a little longer, and is remembered by the whole room. It carries the same energy St. Tropez has always had. Sandals for the walk, a kaftan that moves in the breeze, a scarf for the boat. Nothing fussy. Everything intentional. Wear the Khaleesi Goddess Kaftan over your swimsuit for a long lunch at the beach club, then again with sandals for an evening in the port. One suitcase, many entrances.
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The Old Port
The yachts line up bow to the quay, the cafe terraces face the water. Wear a kaftan in a color that carries across the harbor, keep your shoes flat for the cobblestones.
Shop it: Goddess Kaftans
Pampelonne
Long stretches of sand, day beds, chilled rosé, and a lunch that rolls into the afternoon at spots like Club 55. A kaftan you can throw over your swimsuit still looks put together when you walk to your table.
Shop it: Kaftans Main
Place des Lices and the Old Town
Twice a week the Place des Lices fills with the market. Reach for a shirt dress or an easy day dress — one piece, it moves, and it photographs beautifully against the old stone.
Shop it: Kaftans Main
Boat and Yacht Day
Half of St. Tropez happens on the water, drifting along the coast between beach clubs. A shirt dress travels well and works from the boat straight into lunch.
Shop it: Dresses Main
Sunset Dinner
The sky goes pink over the harbor, the rosé comes out, and every terrace glows. Reach for your strongest color and your best silhouette.
Shop it: Best Sellers
“St. Tropez is glamorous, sun-soaked, and never in a hurry.”
Why Women Pack Sai Sankoh for St. Tropez
Your St. Tropez Packing List
Outfit Formulas That Work
“I got stopped by at least 20 people commenting how stunning the outfit was. It was a show stopper for sure. I felt like all eyes were on me.”
I design for the woman who wants to be remembered, and St. Tropez is made for her. The yachts, the rosé, the port where everyone is watching, it all rewards color and confidence. Pack fewer pieces, but make every one a piece you love. You did not come all this way to blend in. — Sai
Pampelonne Beach Club Day
The beach clubs of Pampelonne are the reason half of St. Tropez books the trip. Long stretches of sand, day beds, chilled rose, and a lunch that rolls into the afternoon at spots like the famous Club 55. This is a see-and-be-seen day, so you want a kaftan you can throw over your swimsuit and still look put together when you walk to your table. Easy, breezy, and covered enough to sit down for lunch without changing. Add sunglasses, a straw bag, and gold that catches the light. You will be the woman at the club everyone remembers.
Shop it: Kaftans Main
Our pick: Senegalese Goddess Kaftan
Place Des Lices Market and Town
Twice a week the Place des Lices fills with the market, and it is the best morning in St. Tropez. Flowers, linens, olives, and the slow buzz of the square under the plane trees. From there you wander into the Vieille Ville, the old town, where the narrow lanes and bright shutters beg to be photographed. This is a comfort day that still needs to look good, so reach for a shirt dress or an easy day dress. One piece, it moves, and it photographs beautifully against the old stone and painted doors. Keep the shoes flat and the color happy.
Shop it: Kaftans Main
Our pick: Karmyn Goddess Kaftan
Frequently Asked
What should I wear in St. Tropez?
Flowing kaftans and easy dresses in strong color, flat sandals for the cobblestones, and one showstopper for a sunset dinner.
Is St. Tropez dressy?
Yes. St. Tropez is one of the more glamorous stops on the French Riviera, and people dress up for dinner and drinks by the port.
What do I wear to a Pampelonne beach club?
A kaftan over your swimsuit, flat slides, sunglasses, and a straw tote.
What shoes should I wear for the cobblestones?
Flat, broken-in sandals. Bring two flat pairs for day and one slightly dressier flat for dinner.
What colors work best in St. Tropez?
Bold, happy color. St. Tropez is blue water, white yachts, and painted shutters.
Can I wear a kaftan in St. Tropez?
A kaftan is the perfect St. Tropez piece. It covers a swimsuit at the beach club, walks into a port cafe for lunch, and dresses up for a sunset dinner.
What should I wear to dinner in St. Tropez?
Your strongest color and your best silhouette. A statement goddess kaftan does the job of a gown with none of the fuss.
How many outfits do I need for a week in St. Tropez?
Fewer than you think. Two to three kaftans, two day dresses, one showstopper, and a cover-up will carry a week.
Your St. Tropez Wardrobe Starts Here
The Khaleesi print is waiting.
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